RSS
Sales were up 5% from the same time in 2006, which is a better than expected result.
From the news release:
Boost for classic product lines
Sales during the first six months of this year were DKK 2,966m (Danish kroner) compared with DKK 2,821m in the corresponding months of 2006. The increase was due in particular to higher sales of such classic lines as LEGO City and LEGO TECHNIC and a range that has become a classic: the LEGO Star Wars line. The Group’s new product line Aqua Raiders also proved itself a success in the first half year. Sales to the American market rose especially well during the first half of the year – but, generally speaking, all markets recorded higher sales. The LEGO Group’s direct sales to consumers through its Brand Retail stores, mail order, and Internet Shop continue to develop positively. The total global toy market increased by about 1% during the first half of 2007.
Because of the higher demand, the increased capacity needed has resulted in a postponement of the outsourcing of molding for 12 to 15 months.
To see the entire news release, you can go here.
Comments
Hide comments
